ADVA RODAN

PROJECT NAME

Safebooks AI


ROLE

Product Illustrator


TOOLS

Photoshop, Illustrator, Figma

OVERVIEW

Safebooks AI is a Financial Data Governance platform that enables finance teams to verify and trust 100% of their financial and business data within minutes.

THE CHALLENGE

Financial topics can often feel intimidating, complex, or dry for many users. This creates

a barrier to engagement and understanding.

As a result, users may hesitate to explore or trust solutions that could genuinely benefit them.


THE SELUSION

With a friendly and approachable design, the character makes the brand feel more relatable and less daunting. Its playful, vibrant aesthetic creates an emotional connection that fosters trust and curiosity.



Character sheet

FINAL DESIGN

Developing a character design for a brand like Safebooks AI involves a structured process to ensure the character aligns with the brand’s values, audience, and purpose.

The character serves as a mascot that humanizes Safebooks AI, making a technical and potentially intimidating subject like financial security feel approachable and relatable. The character represents an advisor, guardian, or companion. The use of a clean, blue-centric palette reflects professionalism, trust, and reliability essential qualities for a financial tool like Safebooks AI.